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How to Write Your Own Radio Ad Scripts

Brief Intro on Radio ad Scripts

As online platforms become more and more important, the need to craft better and more efficient radio ads increases. Having researched on the matter and read expert advice, we’ve found that there is a consensus on the steps you should remember when creating radio ad scripts.

We’ve summarized them into the Three Stages of Radio ad Scripts:


This stage is all about knowing who our audience is, making sure we target them specifically. Also, figuring out what type of ad it and how long it will be.


The formatting and conventions we must take into consideration to produce a top-notch ad.


Here we have to measure the ad’s impact and also provide and embrace feedback to improve next time.

Let’s take a closer look.

Stages in Production