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COMPELLING REASONS WHY BUSINESSESS

NEED TO PROMOTE THEMSELVES on CENTRAL COAST RADIO (during covid 19 and beyond)

  • Central Coast Radio promotes on internet radio directories Internet radio directories help listeners discover new stations. Some directories attract millions of listeners and have become very famous. It’s free to submit and get listed and our listeners will be able to find Central Coast Radio listed in most of them. Central Coast Radio is listed on a majority of these directories which makes the station become even more accessible even on smart speakers and TVs. 

  • Greater audience insight to benefit Advertisers: Central Coast Radio has a much efficient way of collecting stats on our listeners. Through the server-side radio streaming software we can tell:

       a) Total number of listeners for a time period (daily, monthly, or

           yearly)

       b) Listener’s location

       c) Total listening hours

       d) And much more. 

     

      This collection of stats coupled with maximized marketing efforts across traditional advertising mediums, internet and social media platforms, allows us to monitor listening performance that assists us in ensuring that our advertisers are getting maximum exposure on their investment. 

        Now add a professional creative team with over 80 years of advertising and marketing experience our advertisers are bound to receive an impressive return on their advertising spend.

  • available on every device: To access a radio station, one only needs a device that can play a radio stream. They are many devices that can do this, including smartphones, computers, laptops, gaming consoles, car infotainment systems, smart TVs, and smart speakers like Alexa Echo & Google Home. If you need assistance with this please drop us a line. DOWNLOAD THE APP CLICK ON LOGOS BELOW 

  • Central Coast Radio is the 1st Radio Station that can be listened to whilst surfing the internet via its unique, original Chrome Extension. An extension that allows you to listen and allows you to request your music from the comfort of where ever you are that allows you to browse using the Chrome Browser.

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Central Coast Radio can be heard on My Tuner, I Tunes, Spotify, MixCloud, Streema, Bandmix, Radio Australia, Radio Garden, On line Radio Box, Entire Web, 

AMRAP,  Get Me Radio, Internet Radio, 

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For rates and information

please contact
Adrian Charles on
+61 0481 796 776

or email business@centralcoastradio.com

Contact Us

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RADIO ADVERTSING - Critical First Steps

Having a clear and precise understanding of who you are targeting and what you are trying to achieve is a critical foundation for success when advertising on radio.

Who are you targeting?

It is extremely important to have a clear understanding of your target audience so that you can marry this with a radio station’s audience, for optimal results. You should be able to quite easily identify your ideal customer by analyzing the sales data of your business. For example, if the vast majority of your customers are males, between the age of 30-60, who love sport… then this is your target audience. 

What are you trying to achieve by advertising on radio?
As well as identifying your target audience, you need to have a clear understanding of what you’re trying to achieve.

There are 3 predominant categories with radio advertising objectives:

Branding Objectives – used when you want to build brand awareness by letting your target audience know who you are and what you do.
Promotional Objectives – used to advertise a specific event or promotional offer.
Tactical Objectives – used when you want to evoke an immediate response from your target audience.

The objective of your campaign will greatly impact the design and cost of your advertising package, and is thus critically important to think about this before you get started.

The cost of radio ads are strongly influenced by the type of radio campaign you run. There are 3 main types of radio ad campaigns -

Recorded Ads, Live Reads and Advertorials.

There are various options to consider when planning your next Radio advertising campaign:

Radio Live reads

this is an option for advertising on the radio and involves having a live presenter read your ad on the air.

Radio Sponsorships

this is where you sponsor a specific program or event on the radio station.

Radio Jockey Mentions

this is where you pay to have your brand name mentioned by a popular radio presenter.

Engagement

this is where you interact with the listeners of the radio station, usually through competitions or polls.

Radio Jingles

these are short, catchy songs that promote your brand. 

Radio Testimonials

these are short interviews with satisfied customers that can be used to promote your product or service.

Personified Commercial

this is a short animated character that represents your brand.

10 Benefits of promoting your business on Central Coast Radio.com

#1 Brand Familiarity

Radio listeners are creatures of habit: faithfully tuning into the same radio station, to listen to the host they are familiar with, at the same point in their daily routine. So by buying spots in the same time slot each day, you will

build brand familiarity.


#2 Level of Trust

The level of trust that listeners place in radio stations and their on-air presenters continues to grow. COVID-19 revealed that social media has become far less trustworthy than radio, with radio being two times more likely to be trusted than social media. 

#3 Demographics are measurable 

A whole family may sit down to watch a TV show together, whereas a radio station is more of a personal choice. Central Coast Radio.com provides demographics which enables you to choose a station to pinpoint your target audience.

#4 Portability  

Radio is portable and can follow you wherever you go: from room to room at home, in the car, at work, even while you go for a run. The ability to listen to radio stations through mobile phones, TV's, ipad's, computers and smart gadgets is a major contributor to the growth in radio consumption.

#5 Advertising Advantage

Radio advertising is proven to be less expensive than traditional television advertising, and will often have the same reach. This also allows advertisers to run multiple ads, with increased repetition enabling better results. This advertising advantage allows drivers listening to their radio show to act on ads they have heard. Because they are already outside of the house, If they hear a radio show advertising your food, drink or product, they are more likely to pull over and action your ad. 

#6 Cost-effective

Radio provides one of the most cost-effective types of advertising. When two TV ads were run in comparison to one TV ad alongside two radio commercials, the second option boosted consumer interest by 6%, at a 15% cheaper cost. This makes radio 20% more cost-effective than TV. 

#7 Return on investment

ROI has been proven to be superior with radio in comparison to other media outlets. Radio advertising delivered 17% more than the average ROI in comparison to online — 14% and TV 13%. Radio has also been proven to consistently increase ROI. 

#8 Low cost = High Frequency

The lower cost involved in purchasing radio spots enables radio ads to be aired at a higher frequency. Radio ads typically run for a minimum of a month. This provides higher assurance that your message will both be heard by more people and also reinforced to the same people.

#9 Popularity

Even with the emergence of other types of audio entertainment like podcasts and streaming music, radio has been found to still be the most popular form of audio consumption. 92% of people still listen to radio weekly, in comparison to 87% who consume TV and 22% who listen to podcasts. 


#10 It's Live

Research shows that 61.3% of people listen to live Australian radio, for an average of 2 hours and 7 minutes a day. The potential of live listeners allows for immediate advertising potential. 

Looking to advertise your business on Radio? The team at Central Coast Radio is ready to help your business grow. 

Contact us today to find out how we can help you!

meanwhile feel free to explore our latest findings to assist you with planning your radio campaign

 
 
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